Pronto, a New Delhi-based startup promising cleaning, laundry, and home services in just 10 minutes, has tripled its valuation in under three months, securing an $11 million Series A round at a $45 million post-money valuation.
The funding — co-led by General Catalyst and Glade Brook Capital, with participation from existing investor Bain Capital Ventures — follows Pronto’s $2 million seed round in May at a $12.5 million valuation.
Since emerging from stealth just three months ago, Pronto’s revenue has surged nearly fivefold, according to founder and CEO Anjali Sardana. The platform now handles thousands of daily bookings and projects annual recurring revenue between $750,000 and $1.5 million.
Sardana credits the momentum to rapid scaling and investor confidence in the team’s execution speed. “It’s about momentum and the insane speed at which we were scaling, as well as investors recognising the quality of the team,” she said.
General Catalyst partner Rahul Garg said Sardana’s leadership was a key driver in the decision to invest early, citing strong feedback from both customers and service partners.
Pronto operates six hubs in Gurugram, up from two in May, each serving customers within a 1.5-mile radius. By strategically locating hubs at intersections, the company meets demand quickly across both dense residential areas and smaller, spread-out sectors.
India’s household services market presents a massive opportunity, with 180–190 million nuclear families and a 35 million-strong semi-skilled workforce, representing a potential $35 billion wage pool.
Pronto’s primary customers are working professionals, with demand highly concentrated in urban pockets where household help is common. The company plans to expand further in Gurugram and enter Mumbai, Bengaluru, and other major cities within the next 12–18 months.
The startup currently has 33 employees and 750 registered workers on its platform, and aims to become a dominant player in India’s ultra-fast home services market.
