Samsung Electronics has earned its first-ever CES Innovation Award in the Enterprise Technology category. The Consumer Technology Association (CTA) honored the company’s Spatial Signage display. This recognition coincides with Samsung’s official commercial display debut at CES 2026, highlighting its expansion into sophisticated enterprise solutions.
About Samsung Spatial Signage
Spatial Signage is a breakthrough glasses-free 3D display. It first debuted at IFA 2025. The technology adds multidimensional depth to standard 2D visuals. Consequently, it creates a more immersive and realistic viewing experience without specialized glasses. Retailers can use their existing content to craft more captivating in-store environments.
The display features a sleek design with an 85-inch screen and a slim 52 mm profile. This allows for seamless integration in various settings. Potential locations include big-box retail stores, luxury boutiques, and sports stadiums. The built-in Samsung VXT platform enables remote content management across device networks.
A Leader Expanding Its Reach
Samsung has been the global digital signage leader for 16 years. This award reinforces its commitment to best-in-class commercial displays. The Enterprise Technology category win signals a strategic move beyond hardware into integrated experiential solutions. The goal is to help businesses captivate shoppers and drive conversions through advanced visual technology.
The Spatial Signage will be on display at the Samsung Exhibition Zone in The Wynn Las Vegas from January 5-7, 2026.
For more product details and specifications, visit the official Samsung Spatial Signage page. For the full list of CES 2026 honorees, check the CES Innovation Awards website.
Samsung’s Enterprise Technology award for Spatial Signage at CES 2026 marks a significant milestone. It validates the company’s innovation in immersive commercial displays. By blending glasses-free 3D with sleek design and cloud management, Samsung is setting a new standard for engaging in-store customer experiences.
